{"id":79449,"date":"2025-01-13T14:55:31","date_gmt":"2025-01-13T14:55:31","guid":{"rendered":"https:\/\/dev.qustodio.com\/?page_id=79449"},"modified":"2025-01-16T15:09:05","modified_gmt":"2025-01-16T15:09:05","slug":"social-media","status":"publish","type":"page","link":"https:\/\/dev.qustodio.com\/en\/the-digital-dilemma\/social-media\/","title":{"rendered":"Social media"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08141350\/Social-Media-Cover-Background-Desktop.png” background_enable_image=”on” custom_padding=”28px||219px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1521px” custom_padding=”79px||95px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5252cc” text_font_size=”24px” width=”93.3%” custom_margin=”|||60px|false|false” global_colors_info=”{}”]<\/p>\n

RESEARCH BY APP CATEGORY
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”84px” text_line_height=”25.1px” header_2_font_size=”84px” header_2_line_height=”75px” width=”90.9%” custom_margin=”-22px||54px|60px|false|false” global_colors_info=”{}”]<\/p>\n

Social media <\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”24px” custom_margin=”||21px|-34px|false|false” global_colors_info=”{}”]What we found<\/span>
\n<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” link_font=”||||on||||” width=”98.1%” custom_margin=”|-120px||-32px||” global_colors_info=”{}”]<\/p>\n

2024 was a pivotal year for social media, marked by public scrutiny and regulatory actions<\/strong>. National security concerns led the US to pass legislation requiring ByteDance, TikTok\u2019s parent company, to divest its owner\u00adship<\/a> of the app or face a nationwide ban. User dissatisfaction with X\u2019s (Twitter) direction under Elon Musk triggered a mass exodus to alternative platforms<\/a> like Bluesky and Threads. In Europe, EU regulators issued their first antitrust fine to Facebook<\/a> and Instagram parent Meta, with a penalty of nearly 800 million euros for anti-competitive behavior. <\/span><\/p>\n

The safety concerns and mental health effects of social media on children were thrust into the spotlight<\/strong> fol\u00adlowing an advisory<\/a> from the US Surgeon General, and across the world, governments and social media companies scrambled to heed the increasingly loud calls for change. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” link_font=”||||on||||” width=”98.1%” custom_margin=”|-120px||0px|false|false” custom_margin_tablet=”|-120px||0px|false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Instagram introduced Teen Accounts<\/a> for under 16s (18 in some regions), with features specially designed to protect young users, while some countries called for restrictions on social media use<\/strong>. Australia\u2019s government led the way, with a ban on social media use<\/a> for children under 16, potentially coming into effect in 2025, while Norway is to enforce a minimum age limit of 15<\/a> for social media use. Echoing growing parent concerns, Norway\u2019s Prime Minister stated, \u201cSelf-expression must not be in the power of algorithms.\u201d <\/span><\/p>\n

Why so much discussion now? Globally, social media is a hub for entertainment, discussion, news, and self-expression, meaning young and old alike are using it more each passing year. Children\u2019s increased interest – and therefore increased exposure to both positive and negative content – is highlighted by their app use across 2024.<\/strong> Across their top 3 most popular social media platforms, TikTok, Instagram, and Pinterest, globally children clocked up 7% extra time in 2024, compared to 2023.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08141407\/What-we-found-Image-Desktop.png” title_text=”What we found Image Desktop” align=”center” _builder_version=”4.24.0″ _module_preset=”default” max_width=”89%” custom_margin=”-38px||||false|false” custom_padding_tablet=”” custom_padding_phone=”27px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#fff2de” background_enable_color=”on” custom_padding=”0px||0px||false|false” custom_padding_phone=”24px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”-22px|auto||auto||” custom_padding=”30px||3px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#5252cc” text_orientation=”center” custom_margin=”62px||9px||false|false” text_font_phone=”Poppins|600|||||||” global_colors_info=”{}”]<\/p>\n

RESEARCH BY APP CATEGORY
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”84px” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”||72px||false|false” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”48px” text_line_height_phone=”47px” global_colors_info=”{}”] Social media<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”24px” text_orientation=”center” max_width=”100%” module_alignment=”center” custom_margin=”|0px|15px||false|false” custom_margin_tablet=”|0px|15px||false|false” custom_margin_phone=”-36px|0px|15px||false|false” custom_margin_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”22px” text_line_height_phone=”20px” global_colors_info=”{}”]<\/p>\n

What we found<\/span>
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” link_font=”||||on||||” width=”98.1%” max_width=”80%” module_alignment=”center” custom_margin=”13px|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

2024 was a pivotal year for social media, marked by public scrutiny and regulatory actions.<\/strong> National security concerns led the US to pass legislation requiring ByteDance, TikTok\u2019s parent company, to divest its owner\u00adship of the ap<\/a>p or face a nationwide ban. User dissatisfaction with X\u2019s (Twitter) direction under Elon Musk triggered a mass exodus to alternative platforms<\/a> like Bluesky and Threads. In Europe, EU regulators issued their first antitrust fine to Facebook<\/a> and Instagram parent Meta, with a penalty of nearly 800 million euros for anti-competitive behavior. <\/span><\/p>\n

The safety concerns and mental health effects of social media on children were thrust into the spotlight<\/strong> fol\u00adlowing an advisory<\/a> from the US Surgeon General, and across the world, governments and social media companies scrambled to heed the increasingly loud calls for change. <\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08141416\/Hero-SocialMedia_Mobile.png” title_text=”Hero-SocialMedia_Mobile” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||-4px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” link_font=”||||on||||” width=”98.1%” custom_margin=”|-120px||0px|false|false” custom_margin_tablet=”|-120px||0px|false|false” custom_margin_phone=”20px|0px|||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Instagram introduced Teen Accounts<\/a> for under 16s (18 in some regions), with features specially designed to protect young users, while some countries called for restrictions on social media use<\/strong>. Australia\u2019s government led the way, with a ban on social media use<\/a> for children under 16, potentially coming into effect in 2025, while Norway is to enforce a minimum age limit of 15<\/a> for social media use. Echoing growing parent concerns, Norway\u2019s Prime Minister stated, \u201cSelf-expression must not be in the power of algorithms.\u201d <\/span><\/p>\n

Why so much discussion now? Globally, social media is a hub for entertainment, discussion, news, and self-expression, meaning young and old alike are using it more each passing year. Children\u2019s increased interest – and therefore increased exposure to both positive and negative content – is highlighted by their app use across 2024.<\/strong> Across their top 3 most popular social media platforms, TikTok, Instagram, and Pinterest, globally children clocked up 7% extra time in 2024, compared to 2023.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08141407\/What-we-found-Image-Desktop.png” title_text=”What we found Image Desktop” align=”center” _builder_version=”4.24.0″ _module_preset=”default” max_width=”89%” custom_margin=”-38px||||false|false” custom_padding_tablet=”” custom_padding_phone=”27px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” custom_margin=”||||false|false” custom_padding=”112px||111px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_padding=”4px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” custom_margin=”||5px|||” global_colors_info=”{}”]<\/p>\n

Most popular apps in 2024* vs average daily time spent
<\/span><\/p>\n

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*Ranked 1-6 from most-least popular, based on total % of children opening app for at least 5 minutes across the year
<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/16150650\/MostPopularApps-SocialMedia_graph_Desktop-1.png” title_text=”MostPopularApps-SocialMedia_graph_Desktop (1)” _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” custom_margin=”||0px|||” custom_margin_tablet=”||0px|||” custom_margin_phone=”||-96px||false|false” custom_margin_last_edited=”on|phone” custom_padding_phone=”4px||139px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_margin=”87px||||false|false” custom_margin_tablet=”87px||||false|false” custom_margin_phone=”59px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||15px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” text_line_height_phone=”24px” global_colors_info=”{}”]<\/p>\n

Most popular apps in 2024* vs average daily time spent
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[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”14px” text_line_height=”20px” text_orientation=”center” max_width=”79%” module_alignment=”center” custom_margin=”||23px||false|false” text_font_size_phone=”12px” text_line_height_phone=”16px” global_colors_info=”{}”]<\/p>\n

*Ranked 1-6 from most-least popular, based on total % of children opening app for at least 5 minutes across the year
<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/16150630\/MostPopularApps-SocialMedia_graph_Mobile-1.png” title_text=”MostPopularApps-SocialMedia_graph_Mobile (1)” _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” custom_margin=”||-18px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08161239\/Children-and-social-media-use-Image-Mobile.png” title_text=”Children and social media use Image Mobile” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” custom_padding=”90px||10px||false|false” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”16px|auto||auto||” custom_margin_tablet=”16px|auto||auto||” custom_margin_phone=”||-32px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”4px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#ffa710″ background_color=”#fffaf3″ width=”100%” max_width=”85%” module_alignment=”center” custom_margin=”49px||79px||false|false” custom_padding=”30px|40px|30px|40px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> With particular apps (Snapchat and TikTok) it intensifies an already false need for meaningless attention and a false sense of self-esteem.<\/span><\/i><\/p>\n

– Parent of 3, 39
\n<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”|auto|-121px|auto|false|false” custom_padding=”|0px|3px|181px|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5c5cff” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” header_text_color=”#5252cc” header_font_size=”18px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02124851\/group-2.png” background_position=”center_left” background_horizontal_offset=”35%” text_orientation=”justified” width=”538px” module_alignment=”left” height=”336px” custom_margin=”4px||||false|false” custom_padding=”93px|91px||34px|false|false” global_colors_info=”{}”]<\/p>\n

<\/i> <\/span>Our 14-year-old was browsing YouTube and random sites during class, and during homework time. It was a huge distraction so we had to put up guardrails. <\/i><\/p>\n

<\/span><\/p>\n

– Parent of 2, 50.
<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”79.9%” custom_margin=”||-55px||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700||on|||||” text_text_color=”#35a777″ text_font_size=”22px” custom_margin=”||16px||false|false” custom_padding=”|0px|||false|false” text_font_size_phone=”22px” text_line_height_phone=”26px” global_colors_info=”{}”]<\/p>\n

CHILDREN AND SOCIAL MEDIA USE IN 2024
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Taking nobody by surprise, TikTok was young people\u2019s top social pick globally<\/strong>, and in all countries save Spain, where it still came in strong as a 2nd place contender. In the years following the pandemic, TikTok\u2019s growth has also been reflected in the time kids are dedicating to the app: globally, average daily time on TikTok has more than doubled since 2020, with kids racking up 120 minutes a day on their For You<\/em> feed. TikTok\u2019s heaviest viewers were children in the UK<\/strong>, where average use time stood at 134 mins\/day – up 6% from 127 mins\/day in 2023.<\/span><\/p>\n

Instagram\u2019s 2024 changes for their teen user base may also reflect the heavy use the app has had in recent years: time on Instagram surged by 25% globally, and 23% in the UK and Spain between 2023 and 2024<\/strong>, while in Australia and the US, young people increased their time on Instagram by 31% and 37% respectively. Instagram was Spanish children\u2019s most popular app of the year, where they spent an average of 87 minutes a day checking stories and exploring reels.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

While apps such as Instagram and TikTok increasingly capture young people\u2019s attention<\/strong>, the same can\u2019t be said for other social apps in children\u2019s top 6. Curiosity surrounding Musk\u2019s X ventures secured the platform a place in their most popular apps of 2024, but along with its overall popularity, average daily time on X dropped by 10%<\/strong>, down to just 9 mins\/day. And while Pinterest was opened enough over the year to secure 2nd most popular position in the US, it wasn\u2019t enough to hold kids\u2019 attention over the year. Engagement on Pinterest dropped by 13% globally<\/strong>, as children shaved 2 minutes off their daily average usage of the app: 14 mins\/day down from 16.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” min_height=”2426px” custom_margin=”-2px||||false|false” custom_padding=”87px||87px||true|false” custom_padding_phone=”5px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_margin=”2px|auto||auto||” custom_padding=”3px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” custom_margin=”||21px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” text_line_height_phone=”24px” global_colors_info=”{}”]<\/p>\n

Time spent on top 6 most popular social media apps, from 2020-2024
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[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08161228\/Children-and-social-media-use-Graph-Mobile.png” title_text=”Children and social media use Graph Mobile” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||89px||false|false” custom_margin_tablet=”||89px||false|false” custom_margin_phone=”6px||89px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”79.9%” custom_margin=”||-55px||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700||on|||||” text_text_color=”#35a777″ text_font_size=”22px” custom_margin=”||16px||false|false” custom_padding=”|0px|||false|false” text_font_size_phone=”22px” text_line_height_phone=”26px” global_colors_info=”{}”]HOW LONG DID CHILDREN SPEND ON SOCIAL MEDIA APPS OVER 2024?<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

As the years go by, children are devoting more attention to social media apps, with the average time spent on these platforms creeping up slowly. In 2024, young people worldwide spent an average of 55 minutes per day checking notifications<\/strong>, keeping up with their interests, and scrolling their feeds. Spanish children were the most social-media hungry<\/strong>, clocking an average of 67 mins\/day on social media apps, a 12% increase from their 59-minute average in 2023. <\/span><\/p>\n

In most countries, social media use rose during holiday periods: across France and Spain\u2019s summer break, average daily social media use peaked in July in both countries, rising to 65 minutes in France, and 80 in Spain. US children were slightly less inclined to check in on their follower count or favorite influencers over the year: the US recorded the lowest daily average use out of all countries analyzed<\/strong>, dipping to just 44 minutes a day in September – prime back-to-school period in the country. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

While apps such as Instagram and TikTok increasingly capture young people\u2019s attention<\/strong>, the same can\u2019t be said for other social apps in children\u2019s top 6. Curiosity surrounding Musk\u2019s X ventures secured the platform a place in their most popular apps of 2024, but along with its overall popularity, average daily time on X dropped by 10%<\/strong>, down to just 9 mins\/day. And while Pinterest was opened enough over the year to secure 2nd most popular position in the US, it wasn\u2019t enough to hold kids\u2019 attention over the year. Engagement on Pinterest dropped by 13% globally<\/strong>, as children shaved 2 minutes off their daily average usage of the app: 14 mins\/day down from 16.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#ffffff” background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08142551\/Children-and-social-media-use-Background-Desktop.png” background_enable_image=”on” custom_padding=”136px||171px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_margin=”||-55px||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700||on|||||” text_text_color=”#35a777″ text_font_size=”22px” custom_margin=”||16px||false|false” custom_padding=”|0px|||false|false” global_colors_info=”{}”]<\/p>\n

Children and social media use in 2024
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[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Taking nobody by surprise, TikTok was young people\u2019s top social pick globally<\/strong>, and in all countries save Spain, where it still came in strong as a 2nd place contender. In the years following the pandemic, TikTok\u2019s growth has also been reflected in the time kids are dedicating to the app: globally, average daily time on TikTok has more than doubled since 2020, with kids racking up 120 minutes a day on their For You<\/em> feed. TikTok\u2019s heaviest viewers were children in the UK<\/strong>, where average use time stood at 134 mins\/day – up 6% from 127 mins\/day in 2023.<\/span><\/p>\n

Instagram\u2019s 2024 changes for their teen user base may also reflect the heavy use the app has had in recent years: time on Instagram surged by 25% globally, and 23% in the UK and Spain between 2023 and 2024<\/strong>, while in Australia and the US, young people increased their time on Instagram by 31% and 37% respectively. Instagram was Spanish children\u2019s most popular app of the year, where they spent an average of 87 minutes a day checking stories and exploring reels.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”39px|||||” global_colors_info=”{}”]<\/p>\n

While apps such as Instagram and TikTok increasingly capture young people\u2019s attention<\/strong>, the same can\u2019t be said for other social apps in children\u2019s top 6. Curiosity surrounding Musk\u2019s X ventures secured the platform a place in their most popular apps of 2024, but along with its overall popularity, average daily time on X dropped by 10%<\/strong>, down to just 9 mins\/day. And while Pinterest was opened enough over the year to secure 2nd most popular position in the US, it wasn\u2019t enough to hold kids\u2019 attention over the year. Engagement on Pinterest dropped by 13% globally<\/strong>, as children shaved 2 minutes off their daily average usage of the app: 14 mins\/day down from 16.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” min_height=”327px” custom_margin=”||-20px||false|false” custom_padding=”71px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#ffa710″ text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08142953\/group-2-4.png” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”98px|61px|74px|61px|false|true” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/i> With particular apps (Snapchat and TikTok) it intensifies an already false need for meaningless attention and a false sense of self-esteem. <\/i><\/p>\n

– Parent of 3, 39<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#ffffff” background_enable_color=”on” custom_padding=”80px||136px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_padding=”2px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” custom_margin=”||24px||false|false” global_colors_info=”{}”]<\/p>\n

Time spent on top 6 most popular social media apps, from 2020-2024 (avg. mins\/day)
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[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08142604\/Children-and-social-media-use-Graph-Desktop.png” title_text=”Children and social media use Graph Desktop” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08142613\/How-long-did-children-spend-background-desktop.png” background_enable_image=”on” custom_padding=”150px||150px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_padding=”6px||3px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700||on|||||” text_font_size=”22px” text_line_height=”30px” custom_margin=”||16px||false|false” custom_padding=”|67px||||” global_colors_info=”{}”]How long did children spend on social media apps over 2024?<\/span>
\n<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” global_colors_info=”{}”]<\/p>\n

As the years go by, children are devoting more attention to social media apps, with the average time spent on these platforms creeping up slowly. In 2024, young people worldwide spent an average of 55 minutes per day checking notifications<\/strong>, keeping up with their interests, and scrolling their feeds. Spanish children were the most social-media hungry<\/strong>, clocking an average of 67 mins\/day on social media apps, a 12% increase from their 59-minute average in 2023. <\/span><\/p>\n

In most countries, social media use rose during holiday periods: across France and Spain\u2019s summer break, average daily social media use peaked in July in both countries, rising to 65 minutes in France, and 80 in Spain. US children were slightly less inclined to check in on their follower count or favorite influencers over the year: the US recorded the lowest daily average use out of all countries analyzed<\/strong>, dipping to just 44 minutes a day in September – prime back-to-school period in the country. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Default | Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eff3f6″ background_enable_color=”on” custom_margin=”0px||0px||false|false” custom_padding=”64px||64px||true|false” da_disable_devices=”off|off|off” qustodio_condition=”experiment_active” qustodio_experiment_key=”web_redesign2023″ disabled=”on” global_module=”1659″ saved_tabs=”all” locked=”off” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Real stories from parents<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Allison” job_title=”Mom of two” portrait_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/01\/14081049\/allison2.png” quote_icon=”off” quote_icon_color=”#6161FF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.16.1″ _module_preset=”default” body_font=”DM Serif Text||||||||” body_font_size=”20px” author_font=”Poppins|700|||||||” author_font_size=”24px” position_font=”Poppins||||||||” position_font_size=”14px” background_color=”#FFFFFF” border_radii=”on|5px|5px|5px|5px” border_radii_portrait=”on|5px|5px|5px|5px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

\n

\u201cQustodio gives me the peace of mind that I have been looking for to ensure my kids are safe online.\u201d<\/p>\n<\/blockquote>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Courtney” job_title=”Mom of one” portrait_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/02\/28045533\/courtney%402x.jpg” quote_icon=”off” quote_icon_color=”#6161FF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.16.1″ _module_preset=”default” body_font=”DM Serif Text||||||||” body_font_size=”20px” author_font=”Poppins|700|||||||” author_font_size=”24px” position_font=”Poppins||||||||” position_text_color=”#36383B” position_font_size=”14px” background_color=”#FFFFFF” vertical_offset=”0px” vertical_offset_tablet=”” vertical_offset_phone=”0px” vertical_offset_last_edited=”on|phone” border_radii=”on|5px|5px|5px|5px” border_radii_portrait=”on|5px|5px|5px|5px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

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\u201cWith Qustodio, I don’t have to struggle to balance my daughter\u2019s online independence with her safety.\u201d<\/p>\n<\/blockquote>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Theresa” job_title=”Mom of three” portrait_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2021\/08\/06132528\/group-6-1.png” quote_icon=”off” quote_icon_color=”#6161FF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.16.1″ _module_preset=”default” body_font=”DM Serif Text||||||||” body_font_size=”20px” author_font=”Poppins|700|||||||” author_font_size=”24px” position_font=”Poppins||||||||” position_font_size=”14px” background_color=”#FFFFFF” border_radii=”on|5px|5px|5px|5px” border_radii_portrait=”on|5px|5px|5px|5px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

\n

\u201cWe’re a highly digital family but we really value screen-free time\u2014<\/span>Qustodio helps us get that balance.\u201d<\/p>\n<\/blockquote>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”f4c63807-5362-4535-815f-53067ede5924″ link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Learn more<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_phone=”0px||2px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_padding=”0px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08161301\/How-long-did-children-spend-image-mobile.png” title_text=”How long did children spend image mobile” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” custom_padding=”68px||75px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_margin=”||||false|false” custom_padding=”5px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=” qusd-slider-row__col swiper-slide qusd-slider-row__col swiper-slide” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” custom_margin=”||34px||false|false” global_colors_info=”{}”]Average time spent on social media apps, month by month (avg. mins\/day)
\n<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08142619\/How-long-did-children-spend-graph-desktop.png” title_text=”How long did children spend graph desktop” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” custom_margin=”||335px||false|false” custom_margin_tablet=”||335px||false|false” custom_margin_phone=”-9px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”69px||69px||true|false” custom_padding_phone=”52px||1px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” width=”95%” custom_margin=”|auto|162px|auto||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=” qusd-slider-row__col swiper-slide qusd-slider-row__col swiper-slide” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||24px||false|false” text_line_height_phone=”24px” global_colors_info=”{}”]<\/p>\n

Average time spent on mobile gaming apps, month by month (avg. mins\/day)<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08161251\/How-long-did-children-spend-graph-mobile.png” title_text=”How long did children spend graph mobile” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||-41px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”79.9%” custom_margin=”||-55px||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700||on|||||” text_text_color=”#35a777″ text_font_size=”22px” custom_margin=”||16px||false|false” custom_padding=”|0px|||false|false” text_font_size_phone=”22px” text_line_height_phone=”26px” global_colors_info=”{}”]<\/p>\n

THE MOST BLOCKED SOCIAL MEDIA APPS IN 2024<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]For another year, TikTok was the social media app most likely to be blocked by parents in all regions.<\/strong> This isn\u2019t surprising, considering the 2 hours that young users spent on TikTok in 2024, the app\u2019s reported impact on teen mental health<\/a> and its data security concerns.<\/span><\/p>\n

Unchanged from 2023, Instagram was the 2nd social media app most likely to be blocked by parents.<\/strong> While the 79 minutes per day kids spent on the app might be reason enough, mental health concerns, inappropriate content, and the threat of cyberbullying may also have persuaded parents to push the block button. Whereas Instagram was 2nd globally, parents in the US, UK, and Australia viewed X as more of a concern.<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#ffa710″ background_color=”#fffaf3″ custom_padding_tablet=”” custom_padding_phone=”40px|40px|40px|40px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/i> We were concerned about violence, gore, pornography, cyberbullying or bad kid-peer communities, suicidal or challenge content (tide pods etc.), misogyny, racism and hate speech. We wanted to curate and focus the internet on its positive features. We discuss problematic content and how you can\u2019t \u201cunsee\u201d some content and want complex topics to be introduced by us. <\/span><\/i><\/p>\n

– Parent of 1, 45.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#ffffff” background_enable_color=”on” custom_padding=”45px||45px||true|false” background_color_phone=”#f8fafd” background_last_edited=”on|phone” background_enable_color_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_margin_tablet=”” custom_margin_phone=”-56px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”6px|0px||||” custom_padding_tablet=”6px|0px||||” custom_padding_phone=”0px|0px|||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700||on|||||” text_text_color=”#35a777″ text_font_size=”22px” custom_margin=”54px||||false|false” global_colors_info=”{}”]<\/p>\n

The most blocked social media apps in 2024
<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” link_font=”||||on||||” global_colors_info=”{}”]<\/p>\n

For another year, TikTok was the social media app most likely to be blocked by parents in all regions.<\/strong> This isn\u2019t surprising, considering the 2 hours that young users spent on TikTok in 2024, the app\u2019s reported impact on teen mental health<\/a> and its data security concerns.<\/span><\/p>\n

Unchanged from 2023, Instagram was the 2nd social media app most likely to be blocked by parents.<\/strong> While the 79 minutes per day kids spent on the app might be reason enough, mental health concerns, inappropriate content, and the threat of cyberbullying may also have persuaded parents to push the block button. Whereas Instagram was 2nd globally, parents in the US, UK, and Australia viewed X as more of a concern.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#ffa710″ text_font_size=”19px” text_letter_spacing=”0.01px” text_line_height=”28px” header_text_color=”#5252cc” header_font_size=”18px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08145914\/group-2-5.png” background_size=”custom” background_image_width=”100%” background_image_height=”100%” text_orientation=”right” width=”538px” module_alignment=”left” height=”421px” custom_margin=”11px||||false|false” custom_padding=”81px|60px|19px|51px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/i> We were concerned about violence, gore, pornography, cyberbullying or bad kid-peer communities, suicidal or challenge content (tide pods etc.), misogyny, racism and hate speech. We wanted to curate and focus the internet on its positive features. We discuss problematic content and how you can\u2019t \u201cunsee\u201d some content and want complex topics to be introduced by us. <\/span><\/i><\/p>\n

– Parent of 1, 45.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#ffffff” background_enable_color=”on” custom_padding=”||70px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

Most blocked social media apps (% of parents)
<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08150724\/The-most-blocked-social-media-graph-desktop.png” title_text=”The most blocked social media graph desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||6px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” custom_margin=”||124px||false|false” custom_padding_phone=”0px||100px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_padding=”3px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” text_orientation=”center” custom_margin=”||24px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” text_line_height_phone=”24px” global_colors_info=”{}”]<\/p>\n

Most blocked social media apps
(% of parents)
<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08163242\/The-most-blocked-social-media-graph-mobile.png” title_text=”The most blocked social media graph mobile” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”136px||||false|false” custom_margin_tablet=”136px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px||20px||true|false” custom_padding_phone=”0px||24px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” custom_margin=”||24px||false|false” text_font_size_phone=”22px” locked=”off” global_colors_info=”{}”]<\/p>\n

What we expect<\/span><\/strong>
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 shows the signs of being a critical year for social media. We will see how platforms and the world\u2019s governments work together to address the growing concerns<\/strong> about privacy, content moderation, and child safety, just to name a few. Instagram\u2019s Teen Accounts may start a trend for protective features, and it remains to be seen how countries like Australia and Norway enforce social media age restrictions: will they truly be an effective measure<\/strong> to help manage mental health, and shield kids from inappropriate content?<\/span><\/p>\n

Whether it’s through safety features or legislature, it\u2019s clear that striking a balance is key.<\/strong> After all, we mustn’t dismiss the positive aspects of social media for kids – as an avenue for them to express themselves, form relationships, and find their communities.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”37px|||||” custom_padding_tablet=”37px|||||” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The only thing we know for sure is that social media companies will continue making their platforms as useful and attractive as possible. The success of TikTok has propelled the popularity of short-form video<\/strong>, prompting other social media platforms like Instagram and Facebook to focus more on this fast-paced style of content, catering to the shortest of attention spans. AI technology is helping creators produce content<\/strong> quicker and easier, ensuring there\u2019s always something new for us to look at. Platforms like TikTok and Instagram are being increasingly used for search<\/strong>, challenging \u201ctraditional\u201d Google search and motivating brands to tailor their marketing strategies for social media.<\/span><\/p>\n

With the spotlight shining brighter on issues like child safety and the mental health effects of social media, the pressure is on Big Tech. Only time will tell how social media companies adapt their platforms to comply with regulatory age limits while addressing the rising demand for privacy, safety, and digital wellbeing.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08163251\/What-we-expect-image-mobile.png” title_text=”What we expect image mobile” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||1px|||” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08150736\/What-we-expect-image-desktop.png” title_text=”What we expect image desktop” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” min_height=”269px” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08150746\/What-we-recommend-background-desktop-1.png” background_enable_image=”on” background_size=”stretch” min_height=”1535.2px” custom_margin=”-13px|||||” custom_padding=”70px||0px||false|false” custom_padding_phone=”24px||2px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-20px|auto|80px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

What we <\/span>recommend<\/span>
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”92%” custom_margin=”|||auto|false|false” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08150804\/YasminLondon_quote-1.png” title_text=”YasminLondon_quote” _builder_version=”4.24.0″ _module_preset=”default” width=”22%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” width=”96.4%” custom_margin=”-14px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Implement inbuilt privacy and security <\/span><\/span>settings<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n

To keep social media use healthy, it\u2019s important to ensure you have clear family expectations on access and use from the get-go.<\/strong> Speaking to your child about the harms and risks associated with social media, as well as the benefits, should be part of an ongoing conversation that makes them aware of the risks the digital world poses – before they experience it for themselves. Before a child dives into any new app, set rules and expectations, implement the inbuilt privacy and security settings, and check in on them regularly to help them see you care, without overstepping boundaries and privacy limits.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px|||” global_colors_info=”{}”] Yasmin London<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”] Global Online Safety Expert, Qoria<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/07171231\/NicoleBeurkens_quote-1.png” title_text=”NicoleBeurkens_quote” _builder_version=”4.24.0″ _module_preset=”default” width=”22%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” width=”100%” custom_margin=”-14px|-127px||||” custom_padding=”|0px||||” locked=”off” global_colors_info=”{}”]<\/p>\n

It\u2019s never too late to change course with devices and social media<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n

I want all parents to know that it\u2019s never too late to change course when it comes to decisions about devices and social media. The key is to approach the situation calmly and transparently. Start by acknowledging your mistake, explain why you don\u2019t think the app is appropriate at this time, and define new boundaries. Know that your child will probably be unhappy, but the benefits of keeping them safe and healthy far outweigh any distress they may have<\/strong>. In cases of rule-breaking, focus on understanding the reasons behind the behavior and use it as an opportunity to reinforce expectations. Work together to create a new plan, such as limiting access or creating a trial period with set guidelines.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px|||” locked=”off” global_colors_info=”{}”] Dr Nicole Beurkens<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”] Child psychologist<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”92%” custom_margin=”|||auto|false|false” custom_padding=”||56px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/07171233\/TeodoraPavkovic_quote.png” title_text=”TeodoraPavkovic_quote” _builder_version=”4.24.0″ _module_preset=”default” width=”22%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” width=”104%” custom_margin=”-14px||||false|false” global_colors_info=”{}”]<\/p>\n

Think about their readiness for social media and healthy boundaries that should exist<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n

Age-appropriate experiences are key to a child\u2019s online safety and digital wellbeing. More than just your child\u2019s biological age, consider their character and personality, as well as their maturity level, as you think about their readiness for social media and the healthy boundaries that should exist if they already have an account. All social media platforms have age restrictions, usually 13+ or 14+ (for now) depending on the country.<\/strong> In the \u2018offline\u2019 world, help them learn social cues, develop their sense of empathy, and continuously work on emotional regulation skills. <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px|||” global_colors_info=”{}”] Teodora Pavkovic<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Director of Wellbeing, Qoria<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08150802\/TimLevy_quote.png” title_text=”TimLevy_quote” _builder_version=”4.24.0″ _module_preset=”default” width=”22%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” width=”100%” custom_margin=”-14px|-127px|26px|||” custom_padding=”|0px||||” locked=”off” global_colors_info=”{}”]<\/p>\n

Setting up universal rules leaves cracks that can be exploited<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n

Children access a large number of sites and platforms, and that doesn\u2019t just include social media. Estimates show that, on average, kids access nearly 50 different apps per week, and the apps that they do use change over time. It\u2019s not realistic or practical for regulators to have to negotiate with parents to configure parental settings<\/strong> across all of these apps. Bans don\u2019t teach children how to navigate digital spaces like social media, and setting up universal rules leaves cracks that can be exploited. <\/span>So how can we keep kids safe? By making sure the devices they use are kept safe, too: closing the gaps that they fall through. By keeping the conversation open, and allowing children to access the digital world in age-appropriate ways.<\/strong> By working together, as parents, educators, and across society to make sure children can enjoy technology as they should.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px|||” locked=”off” global_colors_info=”{}”] Tim Levy<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”] Qoria Managing Director<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/03155112\/Footer_background.png” width=”100%” min_height=”19.7px” custom_padding=”|0px|128px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/07144347\/Footer_background_Mobile.png” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08150752\/What-we-recommend-footer-desktop.png” background_enable_image=”on” min_height=”376px” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#fffaf3″ background_enable_color=”on” background_size=”stretch” custom_margin=”-13px|||||” custom_margin_tablet=”-13px|||||” custom_margin_phone=”-44px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”40px||40px||true|false” custom_padding_phone=”124px||2px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” min_height=”70px” custom_margin=”-20px|auto|32px|auto|false|false” custom_padding=”3px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” module_alignment=”left” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” text_line_height_phone=”34px” global_colors_info=”{}”]<\/p>\n

What we
<\/span>recommend<\/span>
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width=”92%” width_tablet=”92%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”|||auto|false|false” custom_margin_tablet=”|||auto|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”2px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08163314\/Tim-Image.png” title_text=”Tim Image” _builder_version=”4.24.0″ _module_preset=”default” width=”23%” max_width=”34%” module_alignment=”left” custom_margin=”|0px||40px|false|false” custom_margin_tablet=”|0px||40px|false|false” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” custom_margin=”-14px||||false|true” custom_padding=”|47px||||” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” text_line_height_phone=”28px” global_colors_info=”{}”]<\/p>\n

Setting up universal rules leaves cracks that can be exploited<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|true” global_colors_info=”{}”]<\/p>\n

Children access a large number of sites and platforms, and that doesn\u2019t just include social media. Estimates show that, on average, kids access nearly 50 different apps per week, and the apps that they do use change over time. It\u2019s not realistic or practical for regulators to have to negotiate with parents to configure parental settings<\/strong> across all of these apps. Bans don\u2019t teach children how to navigate digital spaces like social media, and setting up universal rules leaves cracks that can be exploited. <\/span>So how can we keep kids safe? By making sure the devices they use are kept safe, too: closing the gaps that they fall through. By keeping the conversation open, and allowing children to access the digital world in age-appropriate ways.<\/strong> By working together, as parents, educators, and across society to make sure children can enjoy technology as they should.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px||false|false” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” global_colors_info=”{}”]Tim Levy<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”7px||||false|true” global_colors_info=”{}”]Qoria Managing Director<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width=”92%” width_tablet=”92%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”|||auto|false|false” custom_margin_tablet=”|||auto|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”55px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/09153323\/Yasmin-Image-1.png” title_text=”Yasmin Image” _builder_version=”4.24.0″ _module_preset=”default” width=”23%” max_width=”34%” module_alignment=”left” custom_margin=”|0px||40px|false|false” custom_margin_tablet=”|0px||40px|false|false” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” custom_margin=”-14px||||false|true” custom_padding=”|30px|||false|false” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” text_line_height_phone=”28px” global_colors_info=”{}”]<\/p>\n

Implement inbuilt privacy and security settings<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|true” global_colors_info=”{}”]<\/p>\n

To keep social media use healthy, it\u2019s important to ensure you have clear family expectations on access and use from the get-go<\/strong>. Speaking to your child about the harms and risks associated with social media, as well as the benefits, should be part of an ongoing conversation that makes them aware of the risks the digital world poses – before they experience it for themselves. Before a child dives into any new app, set rules and expectations, implement the inbuilt privacy and security settings, and check in on them regularly to help them see you care, without overstepping boundaries and privacy limits.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px||false|false” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” global_colors_info=”{}”]Yasmin London<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”7px||||false|true” global_colors_info=”{}”]Global Online Safety Expert, Qoria<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width=”92%” width_tablet=”92%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”|||auto|false|false” custom_margin_tablet=”|||auto|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”55px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/09153316\/Nicole-Image-1.png” title_text=”Nicole Image” _builder_version=”4.24.0″ _module_preset=”default” width=”23%” max_width=”34%” module_alignment=”left” custom_margin=”|0px||40px|false|false” custom_margin_tablet=”|0px||40px|false|false” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” custom_margin=”-14px||||false|true” custom_padding=”|47px||||” custom_padding_tablet=”|47px||||” custom_padding_phone=”|30px|||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” text_line_height_phone=”28px” global_colors_info=”{}”]<\/p>\n

It\u2019s never too late to change course with devices and social media<\/span><\/p>\n

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I want all parents to know that it\u2019s never too late to change course when it comes to decisions about devices and social media. The key is to approach the situation calmly and transparently. Start by acknowledging your mistake, explain why you don\u2019t think the app is appropriate at this time, and define new boundaries. Know that your child will probably be unhappy, but the benefits of keeping them safe and healthy far outweigh any distress they may have.<\/strong> In cases of rule-breaking, focus on understanding the reasons behind the behavior and use it as an opportunity to reinforce expectations. Work together to create a new plan, such as limiting access or creating a trial period with set guidelines.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px||false|false” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” global_colors_info=”{}”]Dr. Nicole Beurkens<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”7px||||false|true” global_colors_info=”{}”]Child psychologist<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width=”92%” width_tablet=”92%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”|||auto|false|false” custom_margin_tablet=”|||auto|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”55px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/09153318\/Teodora-Image-1.png” title_text=”Teodora Image” _builder_version=”4.24.0″ _module_preset=”default” width=”23%” max_width=”34%” module_alignment=”left” custom_margin=”|0px||40px|false|false” custom_margin_tablet=”|0px||40px|false|false” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”24px” text_line_height=”30px” custom_margin=”-14px||||false|true” custom_padding=”|47px||||” custom_padding_tablet=”|47px||||” custom_padding_phone=”|30px|||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” text_line_height_phone=”28px” global_colors_info=”{}”]<\/p>\n

Think about their readiness for social media and healthy boundaries that should exist<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|true” global_colors_info=”{}”]<\/p>\n

Age-appropriate experiences are key to a child\u2019s online safety and digital wellbeing. More than just your child\u2019s biological age, consider their character and personality, as well as their maturity level, as you think about their readiness for social media and the healthy boundaries that should exist if they already have an account. All social media platforms have age restrictions, usually 13+ or 14+ (for now) depending on the country.<\/strong> In the \u2018offline\u2019 world, help them learn social cues, develop their sense of empathy, and continuously work on emotional regulation skills. <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”24px” custom_margin=”||1px||false|false” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”22px” global_colors_info=”{}”]Teodora Pavkovic<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”7px||||false|true” global_colors_info=”{}”]Director of Wellbeing, Qoria <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/08163300\/What-we-recommend-footer-mobile.png” title_text=”What we recommend footer mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

RESEARCH BY APP CATEGORYSocial media What we found 2024 was a pivotal year for social media, marked by public scrutiny and regulatory actions. National security concerns led the US to pass legislation requiring ByteDance, TikTok\u2019s parent company, to divest its owner\u00adship of the app or face a nationwide ban. 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