, examining how children around the world are using technology \u2013 and how parents are responding as digital experiences become more immersive, interactive, and driven by algorithms.<\/span><\/p>\nNow in its seventh year, the annual report analyzes children\u2019s digital usage amid growing public scrutiny, regulation, and widespread conversation around children\u2019s use of social media, gaming, and AI-powered tools. As parents grapple with conflicting messages \u2013 from the benefits of digital detoxes to the unprecedented potential of AI tools \u2013 <\/span>Lost in the Scroll<\/span><\/i> examines how children are actually spending their time online (app usage across online video, social media, communication apps, education, gaming, and AI bots) and families and schools\u2019 reactions to their increasing usage.\u00a0<\/span><\/p>\n\u201cTechnology is no longer passive \u2013 it talks back, leads discourse, entertains, educates, and yes, even sometimes misleads,\u201d said Teodora Pavkovic, Director of Wellbeing and Parent Advocacy, Qustodio. \u201cThis most recent data indicates that parents are being asked to manage far more than screen time \u2013 they are parenting feeds, algorithms, and AI tools in the middle of growing concern and scrutiny. Families desire clear, practical guidance to stay present and support their children\u2019s healthy digital development.\u201d<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n