RESEARCH BY APP CATEGORY
Online
video
What we found
From big pricing plan shuffles to crackdowns on password sharing, 2023 was another interesting 12 months for streaming services worldwide. Across the year, children managed to up their time on online video platforms by 27%, compared to 2022, but the videos captivating their attention were perhaps affected by streaming price hikes. Among the video kingpins to increase their monthly fees were Netflix, Disney+, and Hulu, who coincidentally, kids didn’t stream as much from in 2023: spending 4%, 23%, and 12% less time on the platforms respectively.
So what did kids glue their eyes to instead? Free services YouTube and its little sister YouTube Kids stepped in to beat records, as screen hours climbed yet higher for another year on both platforms. This was especially true for content geared towards younger children, with watch time for YouTube Kids rising globally by 14% and hitting a staggering daily average of 96 minutes, the highest number seen since our research began in 2019.
THE MOST POPULAR KIDS’ ONLINE VIDEO SERVICES IN 2023
– Boy, 13
I’m usually on my phone when I go somewhere and I’m bored. I like YouTube because I can follow my game people and see new tips and tricks. I like to watch the funny short clips too.
– Boy, 13
HOW MUCH TIME DID CHILDREN SPEND STREAMING IN 2023?
I have fun online and time goes by quickly. I look up funny videos, recipes or what famous people are doing.
– Boy, 10
I have fun online and time goes by quickly. I look up funny videos, recipes or what famous people are doing.
– Boy, 10
I go online to play, watch series, do my homework. I watch videos and they make me laugh, especially ones about cats or other animals. I feel good when I go on the computer.
– Girl, 10
Before I gave my daughter her phone, I took her for a chat with a police officer about the risks the internet poses. It definitely had an impact on her and she was more aware after it.
– Parent of one, 50
It makes me annoyed when my parents supervise me because I don’t want to get off YouTube, but I have a bad sleep schedule when I don’t stop using the screen.
– Boy, 11
It makes me annoyed when my parents supervise me because I don’t want to get off YouTube, but I have a bad sleep schedule when I don’t stop using the screen.
– Boy, 11
The most blocked online video services in 2023
My parents won’t let me put pictures of my face online or on YouTube because they say it isn’t safe
-Boy, 11
My parents won’t let me put pictures of my face online or on YouTube because they say it isn’t safe
-Boy, 11